Sweet Leaf

Brand Identity

Project

Establish a name, design a logo, and craft the visual identity for a new company.

Software

Adobe Indesign, Illustrator & Photoshop

Challenge

Designing a brand that clearly conveys its affiliation with a Canadian product, particularly maple syrup. Choosing appropriate fonts, colors, an iconic symbol, and determining their optimal placement within the brand identity.

Solution

Conducting comprehensive online research, gathering inspiration from existing logos, curating a list of descriptive keywords. Generating multiple name options, systematically narrowing them down to the final choice, and experimenting with various fonts and colors to refine the selected brand name.

Juice Box Design

Package Design

Project

Design three labels for a fruit juice company named “Tropical Breeze,” ensuring the inclusion of the company logo/word mark on all three labels. Set up the labels as three artboards within a single document. Each label should showcase at least one example of the following design elements: type on a path, application of a custom brush, and creation and application of one symbol. Additionally, prominently feature the phrase “100% organic” and indicate the liquid volume as 250ml on each label.

Software

Adobe Illustrator & Photoshop

Challenge

Selecting three fruits, choosing a color scheme for each, selecting fonts and shapes, ensuring a good layout, and making the designs effective and standout.

Solution

Conduct comprehensive online research to gather insights from established juice box designs. Brainstorm various layout concepts and define an ideal thematic approach. Curate fonts, colors, and imagery meticulously to ensure a cohesive design that aligns with the chosen theme across all three designs, resulting in a polished overall layout.

Book Series

Book Cover Design

Project

Design book covers for three separate classic books titles (not a part of series or written by the same author). Apply a consistent and recognizable style across all original concepts. Software used: Adobe Indesign, Illustrator & Photoshop.

Software

Adobe Indesign, Illustrator & Photoshop

Challenge

Creating an ideal layout design tailored for each horror-themed book, incorporating suitable images, colors, and fonts.

Solution

Engaging in extensive online research, gathering inspiration from established novels. Sketching layout ideas and compiling descriptive keywords for each book, carefully selecting imagery that vividly embodies the essence of the horror figures portrayed in the stories.

Isometric Room

Isometric Illustration

Project

Creating an isometric illustration requires skillful use of color tints, shades, and gradients, crucial elements that greatly enhance the 3D perspective effect.

Software

Adobe Illustrator

Challenge

Devising a cohesive design concept tailored to complement a room’s ambiance, selecting necessary objects, determining color palettes, and orchestrating the overall layout for a harmonious and balanced design scheme.

Solution

Immersing in comprehensive online research to draw inspiration from established isometric illustrations. Sketching layout ideas and meticulously selecting colors that align with the original design, integrating appropriate shadows to enhance depth and fidelity.

The Dog Flies to
The Moon

Children's Book Design

Project

Design a children’s storybook cover for a fictional book. Include a title, author, publisher logo, ISBN code, and optional elements like testimonials, reviews, or a book summary. Use your name as the “Author” or “Illustrator” of the book.

Software

Adobe Photoshop

Challenge

Devising the comprehensive story concept, encompassing its genre, characters, color palette, fonts, visual imagery, and the layout design for a cohesive narrative experience.

Solution

Diving into extensive online research, seeking inspiration from established children’s books. Sketching layout ideas and brainstorming multiple potential titles while exploring a diverse range of fonts and colors to enhance the visual and textual appeal of the book.

Toy Master

Children’s Book Design & Brochure

Project

Design an approximately 8-page digital children’s book, poetry (slam), or comic book.

Software

Adobe Indesign, Illustrator & Photoshop

Challenge

Devising the comprehensive story concept, encompassing its genre, characters, color palette, fonts, visual imagery, and the layout design for a cohesive narrative experience.

Solution

Diving into extensive online research, seeking inspiration from established children’s books. Sketching layout ideas and brainstorming multiple potential titles while exploring a diverse range of fonts and colors to enhance the visual and textual appeal of the book.

Magazine Cover

Editorial Design

Project

Developing an idea for a publication and creating a sample cover involves designing essential components such as the publication name, masthead (wordmark), cover image, dateline, coverlines, plugs, etc.

Software

Adobe Indesign & Photoshop

Challenge

Crafting an ideal publication name for a magazine centered around automobiles. Selecting a suitable cover image, color scheme, coverlines, plugs, and overall layout to captivate the audience and align with the magazine’s theme.

Solution

Immersing in thorough online research, drawing inspiration from established magazines. Generating numerous potential publication names and exploring diverse font options through brainstorming sessions to find the most fitting and engaging combination.

Vernissage 2024

Poster & Mockups Design

Project

Create a captivating poster to advertise the 2024 Micromedia Vernissage at Vanier College. Utilize visual metaphors for impactful communication. Craft an innovative brand and captivating identity for marketing materials, demonstrating the creativity and character of program graduates.

Software

Adobe Indesign, Illustrator & Photoshop

Challenge

Develop a cohesive design theme aligning with the yearbook’s brand guide. Incorporate color schemes, fonts, imagery, and layout design effectively.

Solution

Conduct thorough online research for insights from established event posters. Brainstorm diverse layout concepts and define an ideal thematic approach. Carefully curate fonts, colors, and imagery to ensure a unified design that resonates with the chosen theme, resulting in a polished overall layout.

Semaine de la Francophonie 2023

Poster & Banner Design

Project

Design an original poster to promote “La Semaine de la Francophonie” at Vanier College, employing a visual metaphor for effective communication.

Software

Adobe Illustrator & Photoshop

Challenge

Developing a comprehensive design theme incorporating color schemes, fonts, imagery, and the overall layout design.

Solution

Delving into extensive online research to gather insights from established event posters. Sketching various layout ideas and defining the ideal thematic concept. Carefully selecting fonts, colors, and imagery to create a cohesive design that aligns with the chosen theme, ensuring a well-crafted overall layout design.

Montreal Alliance

Promotional Poster Design

Project

Design a visual as if it were announcing the re-signing of Montréal Alliance’s star player, Ahmed Hill, for the 2024 season. The visual should be 1080 x 1350 pixels, using photos from attachments, the internet, or social media, while also following the team’s color palette.

Software

Adobe Photoshop

Challenge

Developing a comprehensive design theme incorporating color schemes, fonts, imagery, and the overall layout design.

Solution

Delving into extensive online research to gather insights from established sports promotional posters. Selecting the images needed to align well with one another while playing around with all sorts of filter elements to have a sense of an idea of what should be added next or removed. Carefully selecting a perfect font that would match the overall design, adding in some texture to make it look more 3D.

Gambling Addiction

Ad Campaign & Mockups Design

Project

Gather essential information and visuals from past campaigns on the topic. Develop an original concept using a metaphor or advertising appeal, integrating key messages, statistics, slogans, and the related organization’s logo and website.

Software

Adobe Photoshop

Challenge

Creating impactful messages, unique imagery, and suitable mockups for diverse ad campaigns. Designing comprehensive layouts with fonts, colors, and statistics integration.

Solution

Conducting thorough online research for insights from established ad campaigns. Brainstorming impactful messages, defining the target audience, selecting imagery, fonts, and establishing cohesive color schemes to design engaging layouts.

Trim Master

Client Website

Project

Create a website page for a potential client who may be interested in purchasing your product or service, even if they are not your target market.

Software

Visual Studio Code

Challenge

Finding potential clients through social media and asking friends, family, and prior customers if they would be interested or know anyone who might need a website for their business or other purposes.

Solution

My friend reached out expressing interest in a website for his upcoming fitness guide tutorial, “Trim Master,” focused on weight loss. I gathered all the desired colors, fonts, images, information, and animations from him. Collaborating on a wireframe sketch, we established the ideal layout and visuals for the site, and I would receive consistent feedback for any necessary adjustments needed.

Surrealism Art Movement Gallery

Web Design

Project

Create a mobile-first, responsive website focused on a specific art movement or design school. The site will feature an introduction to the chosen movement, resource links, a biography of a significant contributor, examples of key works with brief descriptions, and a gallery showcasing original and influenced works.

Software

Visual Studio Code

Challenge

Choosing appropriate fonts, color schemes, overall layout, buttons, and animations was crucial. Equally important was the precise identification of the names of selected paintings, their artists, and the years they were published.

Solution

Exploring other websites for inspiration, choosing color palettes to establish the theme, and creating wireframe sketches for the layout. Additionally, finding websites that featured Surrealism art paintings, complete with their names, artists, and years of publication.

Ascendng to Gumball Heaven

Web Case Study

Project

Create a mobile-first, responsive website focused on a case study of our choice. The site will feature an introduction to the chosen case study, outlining the goal, role, challenge, solution, process, and key results/ learnings. Additionally, add some images per section to visualize the process. Software used: Visual Studio Code.

Challenge

Selecting which website to use for the case study, as well as finding all the missing written information and files for the web options.

Solution

Gathering all the missing files and information needed for the chosen website, which focuses on game design. Exploring other websites for inspiration and matching the color palette and fonts from the game.

The Chronicles of Ambivalence

Stop Motion Animation

Project

Creating a 5-30 second stop-motion animation with a fresh, unique concept. Focus on composition, framing, and camera angles, while paying attention to lighting and stability. Consider pacing and sound integration, perform color correction as needed, and optionally include transitions. Add titles and credits, with 2-5 seconds of black at the start and end.

Software

Dragonframe & Adobe Premiere Pro

Challenge

Deciding on a theme for the animation and identifying the objects, figures, and accessories needed. Considering ways to make it unpredictable.

Solution

Delving into extensive online research to gather insights from various animations and stop-motion projects. Brainstorming ideas for the theme and the objects needed, considering how they will each play throughout the video while also making it unpredictable. Finding the perfect name for the stop-motion that aligns well with the story.

“The Clown Prince of Crime,” Joker

Personal Case Study

Project

I found inspiration for my personal case study in my childhood favorite, The Joker. His enigmatic personality has always fascinated me. I expressed my admiration through a flyer aimed at fellow superhero and villain enthusiasts, highlighting The Joker's infamous reputation for chaos and chilling laughter in Gotham.

Software

Adobe Illustrator

Challenge

Creating the ideal Joker illustration is challenging, despite generating numerous concepts. Consistency in color scheme and fonts is vital for a unified design. The ultimate goal is to produce an appealing illustration that authentically reflects the character.

Solution

To tackle this, I'll start with deep online research using Google Images and Pinterest for inspiration. Rough sketches will jumpstart my creativity. Finding the right Joker variation that's fitting and manageable to design is key. Also, I'll scout suitable fonts, color schemes, and imagery online for a cohesive and visually striking design.