Where Creativity
Meets Innovation
My History
About Me
Hey there!
I’m Elie, a passionate graphic and web designer. I am committed to designing anything that comes from my imagination, resulting in outstanding personal pieces. My distinct advantage lies in being confident, innovative, and, of course, creative. Designing allows me to express what kind of designer I truly am, what I enjoy working on the most, and to reflect on the progress I make as I learn new tips and tricks along the way. I deeply believe in the power of design as a means to express and symbolize one’s inner emotions when creating something imaginative. Let’s embark on a new journey where we combine creativity with innovation.
What I Do
Services
Graphic Design
With a proficiency in graphic design, I excel in creating captivating visual assets such as logos, branding materials, and promotional graphics. Leveraging Adobe Photoshop, Illustrator, and InDesign, I bring creative concepts to life with precision and clarity, effectively communicating through compelling visual storytelling.
Web Design
Proficient in responsive web design with a keen focus on user experience, I craft visually appealing websites that seamlessly adapt across devices. With proficiency in HTML, CSS, and JavaScript, and adept at utilizing tools like Adobe XD and WordPress, I ensure intuitive navigation and engaging interfaces that captivate audiences effectively.
Video Editing
As a specialist in video editing, I demonstrate proficiency in crafting compelling narratives and enhancing engagement through dynamic visual storytelling. Utilizing Adobe Premiere Pro and After Effects, I bring concepts to life with precision editing, captivating motion graphics, and seamless color grading, ensuring each video project leaves a lasting impact.
Photo Editing
Specializing in photo retouching and enhancement, I bring images to life with captivating visual impact and realism. With proficiency in Adobe Photoshop and Lightroom, I meticulously edit and enhance photos to achieve desired effects while maintaining authenticity, ensuring each image tells a compelling story.
My Expertise
Skills
Graphic Design
Illustrator
InDesign
Photoshop
Premiere Pro
After Effects
Web Design
HTML
CSS
Wordpress
Javascript
Php
My Work
Portfolio
Sweet Leaf
Brand Identity
Project
Establish a name, design a logo, and craft the visual identity for a new company.
Software
Adobe Indesign, Illustrator & Photoshop
Challenge
Designing a brand that clearly conveys its affiliation with a Canadian product, particularly maple syrup. Choosing appropriate fonts, colors, an iconic symbol, and determining their optimal placement within the brand identity.
Solution
Conducting comprehensive online research, gathering inspiration from existing logos, curating a list of descriptive keywords. Generating multiple name options, systematically narrowing them down to the final choice, and experimenting with various fonts and colors to refine the selected brand name.
Juice Box Design
Package Design
Project
Design three labels for a fruit juice company named “Tropical Breeze,” ensuring the inclusion of the company logo/word mark on all three labels. Set up the labels as three artboards within a single document. Each label should showcase at least one example of the following design elements: type on a path, application of a custom brush, and creation and application of one symbol. Additionally, prominently feature the phrase “100% organic” and indicate the liquid volume as 250ml on each label.
Software
Adobe Illustrator & Photoshop
Challenge
Selecting three fruits, choosing a color scheme for each, selecting fonts and shapes, ensuring a good layout, and making the designs effective and standout.
Solution
Conduct comprehensive online research to gather insights from established juice box designs. Brainstorm various layout concepts and define an ideal thematic approach. Curate fonts, colors, and imagery meticulously to ensure a cohesive design that aligns with the chosen theme across all three designs, resulting in a polished overall layout.
Book Series
Book Cover Design
Project
Design book covers for three separate classic books titles (not a part of series or written by the same author). Apply a consistent and recognizable style across all original concepts. Software used: Adobe Indesign, Illustrator & Photoshop.
Software
Adobe Indesign, Illustrator & Photoshop
Challenge
Creating an ideal layout design tailored for each horror-themed book, incorporating suitable images, colors, and fonts.
Solution
Engaging in extensive online research, gathering inspiration from established novels. Sketching layout ideas and compiling descriptive keywords for each book, carefully selecting imagery that vividly embodies the essence of the horror figures portrayed in the stories.
Isometric Room
Isometric Illustration
Project
Creating an isometric illustration requires skillful use of color tints, shades, and gradients, crucial elements that greatly enhance the 3D perspective effect.
Software
Adobe Illustrator
Challenge
Devising a cohesive design concept tailored to complement a room’s ambiance, selecting necessary objects, determining color palettes, and orchestrating the overall layout for a harmonious and balanced design scheme.
Solution
Immersing in comprehensive online research to draw inspiration from established isometric illustrations. Sketching layout ideas and meticulously selecting colors that align with the original design, integrating appropriate shadows to enhance depth and fidelity.
The Dog Flies to
The Moon
Children's Book Design
Project
Design a children’s storybook cover for a fictional book. Include a title, author, publisher logo, ISBN code, and optional elements like testimonials, reviews, or a book summary. Use your name as the “Author” or “Illustrator” of the book.
Software
Adobe Photoshop
Challenge
Devising the comprehensive story concept, encompassing its genre, characters, color palette, fonts, visual imagery, and the layout design for a cohesive narrative experience.
Solution
Diving into extensive online research, seeking inspiration from established children’s books. Sketching layout ideas and brainstorming multiple potential titles while exploring a diverse range of fonts and colors to enhance the visual and textual appeal of the book.
Toy Master
Children’s Book Design & Brochure
Project
Design an approximately 8-page digital children’s book, poetry (slam), or comic book.
Software
Adobe Indesign, Illustrator & Photoshop
Challenge
Devising the comprehensive story concept, encompassing its genre, characters, color palette, fonts, visual imagery, and the layout design for a cohesive narrative experience.
Solution
Diving into extensive online research, seeking inspiration from established children’s books. Sketching layout ideas and brainstorming multiple potential titles while exploring a diverse range of fonts and colors to enhance the visual and textual appeal of the book.
Magazine Cover
Editorial Design
Project
Developing an idea for a publication and creating a sample cover involves designing essential components such as the publication name, masthead (wordmark), cover image, dateline, coverlines, plugs, etc.
Software
Adobe Indesign & Photoshop
Challenge
Crafting an ideal publication name for a magazine centered around automobiles. Selecting a suitable cover image, color scheme, coverlines, plugs, and overall layout to captivate the audience and align with the magazine’s theme.
Solution
Immersing in thorough online research, drawing inspiration from established magazines. Generating numerous potential publication names and exploring diverse font options through brainstorming sessions to find the most fitting and engaging combination.
Vernissage 2024
Poster & Mockups Design
Project
Create a captivating poster to advertise the 2024 Micromedia Vernissage at Vanier College. Utilize visual metaphors for impactful communication. Craft an innovative brand and captivating identity for marketing materials, demonstrating the creativity and character of program graduates.
Software
Adobe Indesign, Illustrator & Photoshop
Challenge
Develop a cohesive design theme aligning with the yearbook’s brand guide. Incorporate color schemes, fonts, imagery, and layout design effectively.
Solution
Conduct thorough online research for insights from established event posters. Brainstorm diverse layout concepts and define an ideal thematic approach. Carefully curate fonts, colors, and imagery to ensure a unified design that resonates with the chosen theme, resulting in a polished overall layout.
Semaine de la Francophonie 2023
Poster & Banner Design
Project
Design an original poster to promote “La Semaine de la Francophonie” at Vanier College, employing a visual metaphor for effective communication.
Software
Adobe Illustrator & Photoshop
Challenge
Developing a comprehensive design theme incorporating color schemes, fonts, imagery, and the overall layout design.
Solution
Delving into extensive online research to gather insights from established event posters. Sketching various layout ideas and defining the ideal thematic concept. Carefully selecting fonts, colors, and imagery to create a cohesive design that aligns with the chosen theme, ensuring a well-crafted overall layout design.
Montreal Alliance
Promotional Poster Design
Project
Design a visual as if it were announcing the re-signing of Montréal Alliance’s star player, Ahmed Hill, for the 2024 season. The visual should be 1080 x 1350 pixels, using photos from attachments, the internet, or social media, while also following the team’s color palette.
Software
Adobe Photoshop
Challenge
Developing a comprehensive design theme incorporating color schemes, fonts, imagery, and the overall layout design.
Solution
Delving into extensive online research to gather insights from established sports promotional posters. Selecting the images needed to align well with one another while playing around with all sorts of filter elements to have a sense of an idea of what should be added next or removed. Carefully selecting a perfect font that would match the overall design, adding in some texture to make it look more 3D.
Gambling Addiction
Ad Campaign & Mockups Design
Project
Gather essential information and visuals from past campaigns on the topic. Develop an original concept using a metaphor or advertising appeal, integrating key messages, statistics, slogans, and the related organization’s logo and website.
Software
Adobe Photoshop
Challenge
Creating impactful messages, unique imagery, and suitable mockups for diverse ad campaigns. Designing comprehensive layouts with fonts, colors, and statistics integration.
Solution
Conducting thorough online research for insights from established ad campaigns. Brainstorming impactful messages, defining the target audience, selecting imagery, fonts, and establishing cohesive color schemes to design engaging layouts.
Trim Master
Client Website
Project
Create a website page for a potential client who may be interested in purchasing your product or service, even if they are not your target market.
Software
Visual Studio Code
Challenge
Finding potential clients through social media and asking friends, family, and prior customers if they would be interested or know anyone who might need a website for their business or other purposes.
Solution
My friend reached out expressing interest in a website for his upcoming fitness guide tutorial, “Trim Master,” focused on weight loss. I gathered all the desired colors, fonts, images, information, and animations from him. Collaborating on a wireframe sketch, we established the ideal layout and visuals for the site, and I would receive consistent feedback for any necessary adjustments needed.
Surrealism Art Movement Gallery
Web Design
Project
Create a mobile-first, responsive website focused on a specific art movement or design school. The site will feature an introduction to the chosen movement, resource links, a biography of a significant contributor, examples of key works with brief descriptions, and a gallery showcasing original and influenced works.
Software
Visual Studio Code
Challenge
Choosing appropriate fonts, color schemes, overall layout, buttons, and animations was crucial. Equally important was the precise identification of the names of selected paintings, their artists, and the years they were published.
Solution
Exploring other websites for inspiration, choosing color palettes to establish the theme, and creating wireframe sketches for the layout. Additionally, finding websites that featured Surrealism art paintings, complete with their names, artists, and years of publication.
Ascendng to Gumball Heaven
Web Case Study
Project
Create a mobile-first, responsive website focused on a case study of our choice. The site will feature an introduction to the chosen case study, outlining the goal, role, challenge, solution, process, and key results/ learnings. Additionally, add some images per section to visualize the process.
Software
Visual Studio Code
Challenge
Selecting which website to use for the case study, as well as finding all the missing written information and files for the web options.
Solution
Gathering all the missing files and information needed for the chosen website, which focuses on game design. Exploring other websites for inspiration and matching the color palette and fonts from the game.
The Chronicles of Ambivalence
Stop Motion Animation
Project
Creating a 5-30 second stop-motion animation with a fresh, unique concept. Focus on composition, framing, and camera angles, while paying attention to lighting and stability. Consider pacing and sound integration, perform color correction as needed, and optionally include transitions. Add titles and credits, with 2-5 seconds of black at the start and end.
Software
Dragonframe & Adobe Premiere Pro
Challenge
Deciding on a theme for the animation and identifying the objects, figures, and accessories needed. Considering ways to make it unpredictable.
Solution
Delving into extensive online research to gather insights from various animations and stop-motion projects. Brainstorming ideas for the theme and the objects needed, considering how they will each play throughout the video while also making it unpredictable. Finding the perfect name for the stop-motion that aligns well with the story.
“The Clown Prince of Crime,” Joker
Personal Case Study
Project
I found inspiration for my personal case study in my childhood favorite, The Joker. His enigmatic personality has always fascinated me. I expressed my admiration through a flyer aimed at fellow superhero and villain enthusiasts, highlighting The Joker's infamous reputation for chaos and chilling laughter in Gotham.
Software
Adobe Illustrator
Challenge
Creating the ideal Joker illustration is challenging, despite generating numerous concepts. Consistency in color scheme and fonts is vital for a unified design. The ultimate goal is to produce an appealing illustration that authentically reflects the character.
Solution
To tackle this, I'll start with deep online research using Google Images and Pinterest for inspiration. Rough sketches will jumpstart my creativity. Finding the right Joker variation that's fitting and manageable to design is key. Also, I'll scout suitable fonts, color schemes, and imagery online for a cohesive and visually striking design.